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TINA CAPUTO
writer. editor. storyteller.
WINE CONSUMPTION IS DECLINING. SO WHAT'S THE INDUSTRY DOING ABOUT IT?
NORCAL PUBLIC MEDIA (RADIO)
Visit any local tasting room on a busy Saturday afternoon and you’d never guess that overall wine consumption is declining. Recent data from NielsenIQ shows that consumers are increasingly drinking less wine, swapping their glasses of Pinot and Chardonnay for cocktails or beer, or even nonalcoholic drinks. So what can be done to turn the tide?
Declining Wine Consumption ON AIR KRCB
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